Amsterdam
2015
We’ll be launching our next
campaign at the 2015 ERS
International Congress held
in Amsterdam on 26th – 30th
September. The focus will be
on the importance of physical
activity and exercise for
lung health.
Lung Health
Tent with live
demonstrations,
activities,
interactive
initiatives & free
lung function
tests
Interactive
digital posters
linked to social
media across the
city centre, train
stations & ERS
Congress
Centre
Pathway of
scientific sessions
at the ERS
Congress
High visibility
advertising
campaign at
Schiphol Airport
Website with
information
& resources
encouraging
involvement from
stakeholders
in respiratory
medicine
350 poster
sites across
the Amsterdam
transport network
Physical activity
theme for ERS
International
Congress &
Opening
Ceremony
Global network of
public awareness
events
Broadcast-
quality medical
documentary
themed on physical
activity & good
lung health
High-visibility of
supporting video
ad, both locally &
worldwide
